How Much Does a Brand Video Cost in the UK? (2026 Pricing Guide)

A brand video in the UK typically costs between £1,500 and £50,000 depending on length, complexity, crew size, and production values. The wide range reflects the difference between a simple talking-head video and a fully scripted cinematic brand film with actors, locations, and post-production effects.

This guide breaks down what drives cost at each level so you can set a realistic budget for your project.

Brand Video Cost Overview: UK Price Ranges

Entry-level: £1,000–£3,000 — 1–2 crew, basic kit, minimal editing

Mid-range: £3,000–£10,000 — Full crew, professional lighting, motion graphics

High-end: £10,000–£30,000 — Director, actors, location hire, full post-production

Agency/broadcast: £30,000–£100,000+ — Broadcast-quality, large crew, VFX, colour grade

These are UK market rates as of 2026. Costs in London typically run 20–40% higher than other UK cities.

What Affects the Cost of a Brand Video?

1. Pre-production

Concept development, scriptwriting, storyboarding, casting, and location scouting can account for 20–30% of total budget. Skipping this stage often results in costly re-shoots.

2. Production

The shoot itself includes crew (director, camera operator, sound, lighting), equipment hire, talent fees, location costs, and catering. A one-day professional shoot in the UK typically costs £2,000–£8,000 before editing.

3. Post-production

Editing, colour grading, motion graphics, sound design, and music licensing. For a 2-minute brand video, professional post-production typically adds £1,500–£5,000 to the budget.

4. Motion graphics and animation

If your video includes animated logos, title cards, or full animation sequences, expect to add £500–£3,000+ depending on complexity.

5. VFX (visual effects)

For AI-driven or effects-heavy content, costs vary widely. AI video production has dramatically reduced the cost of VFX-driven content — work that once cost £20,000 can now be achieved for a fraction of that price.

What Type of Brand Video Do You Need?

Explainer video — typically £2,000–£8,000. Animated or live-action, explains a product or service clearly.

Brand film — £5,000–£25,000. A cinematic story that communicates brand values rather than selling directly.

Social video / UGC content — £500–£3,000. Short-form, platform-native content for TikTok, Instagram, and YouTube Shorts.

Product video — £1,500–£6,000. Showcases a specific product in action.

Testimonial video — £1,000–£4,000. Customer interviews or case study content.

How to Get More From Your Budget

According to a 2024 HubSpot report, companies that produce video content generate 66% more qualified leads per year than those that don't. The ROI on brand video is well established — the key is spending smartly.

Tips to maximise value:

1. Batch your content — plan multiple videos in one shoot day to share fixed costs

2. Repurpose footage — one hero video can yield 5–10 social clips

3. Use AI-assisted production — significantly reduces VFX and motion graphics costs

4. Brief clearly — every revision costs time and money; a tight brief reduces iterations

Frequently Asked Questions

Can I get a brand video for under £1,000?

At that budget, expect a very simple video — one location, minimal crew, limited post-production. It's possible for a basic talking-head or product video, but not for anything with production value.

How long does a brand video take to produce?

A standard brand video typically takes 3–8 weeks from brief to delivery. Rush projects are possible but cost more. UGC and social content can be turned around in 5–10 days.

Do I own the footage after production?

This depends on the contract. Always clarify ownership of raw footage, final files, and music licences before signing. At Design by Evore, clients receive full ownership of all delivered assets.

Last updated: April 2026 | Written by Design by Evore